Marketers, Developers, and the War over the CMS

I make a lot of jokes on Twitter about the struggle for CMS control between Marketers and Developers.

Time Traveling Marketers

If marketers had time machines, most of us would go back to the exact moment the lead developer at the company had an inkling of an idea for a custom in-house CMS, and we would spill coffee on their pants.
— Hashim Warren 🌄 (@hashim_warren) July 20, 2022

I’d pay to watch this scifi movie

2. How to be lonely as a Developer

A Markdown-based CMS is a perfect choice for the Web Developer who doesn't go to lunch with the Content team
— Hashim Warren 🌄 (@hashim_warren) December 17, 2020

Markdown is for dev blogs, not brand websites!

3. I said no the first time, Developer

Dev: Have you seen that new GitHub feature?
Marketer: No.

Dev: It got me thinking…
Marketer: No.

Dev: instead of a traditional CMS…
Marketer: No!

Dev: I could give you access to our repo…
Marketer: No!!

Dev: and you can submit content in Markdown
Marketer: No!!! https://t.co/mh4yeujG7k
— Hashim Warren 🌄 (@hashim_warren) March 10, 2021

Access to the repo is not a privilege Marketers want!

4. A comparison Developers can understand

Web Developers swear by their favorite text editors, then try to convince the Marketing team that "every CMS is the same"
— Hashim Warren 🌄 (@hashim_warren) August 2, 2021

My tech choices are just as emotional as yours

5. Not so simple CMS use cases

Developer: Here's your CMS. I made it myself
Marketer: So, I can still publish our event calendar?

Developer: sure. That's simple
Marketer: …and can it handle recurring events?

Developer: uh, let me get back to you… https://t.co/UaiUUrTWKq
— Hashim Warren 🌄 (@hashim_warren) June 23, 2021

Gotcha!

6. The Fastest fight with a Marketer or Dad

Yeah right. Imagine a stranger trying to tell me how to raise my kids? Or a developer choosing a CMS for my team?
— Hashim Warren 🌄 (@hashim_warren) January 18, 2021

Not my kids, and not my CMS

7. “Unique” CMS ideas – every Dev has one

I'm experiencing a Web Developer rite of passage:

I have a killer idea for a CMS 😆
— Hashim Warren 🌄 (@hashim_warren) June 3, 2020

Let the moment wash over you, and dissipate